Why the tree? In 2007, we adopted the Live Oak Tree into our logo. These majestic trees grow throughout the South and offer shelter to livestock and beauty to the country side. Their branches reach out far in all directions, their trunks are strong, and their roots are deep, just like our business. And just to give it some local New England flavor we discovered that the "cannon-proof' frame of our beloved Old Ironsides is made from this sturdy tree.

Why The Tree 2018

(Hover over the different parts of the tree to see how they relate to the different aspects of our business)

The branches represent our firewalls and monitoring software that extends out to protect our client's networks

The leaves represent our agents that reside on our client's machines providing them protection. They very tip of our long reach.

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The strong trunk is from our skilled team members and internal systems.


Below the surface is 29 years of business experience rooted in the commnuity with deep vendor relationships and our impeccable reputation.

An old parable describes 4 blind wisemen asked by their king to evaluate an elephant. They were placed in a tent with the elephant and allowed 5 minutes to make an evaluation. Each one felt a different part of the elephant and contemplated what they were feeling. They were then lead out of the tent and one-by-one described what they experienced.


Wiseman 1 – This animal is like a leather wall starting at shoulder height and reaching to the sky.

Wiseman 2 – No, no, this animal is like a tree with a large solid trunk but made of leather rather than wood.

Wiseman 3 – You are both wrong, this animal is like a large water hose with two spouts on the end.

Wiseman 4 – I have no idea what the 3 of you were feeling, but this was obviously an animal more like a rope or perhaps a snake.


Some people come to us for training, so maybe for them it is the Tree of Knowledge.


Many come for our “All Covered” support services, so for them it is the Tree of Peace of Mind.


Some come to us after suffering a data loss, for them the Tree of Solace

What is the tree to you?

The Tree of Integrity?

The Tree of Truth?

The Tree of Trust?

About Automation Concepts & Technologies

Automation Concepts & Technologies strives to provide the best comprehensive IT, Computer, and Networking services to small businesses. We can handle all of your organization's technology challenges, starting with planning, implementing, and supporting the IT solutions that are critical to your growth and success. Learn More

(508) 285-5080

830 West Chestnut Street
Brockton, Massachusetts 02301