Ask someone what they think social media has done for society, and you will likely hear a series of complaints about how it is the driving force behind the most divisive period in human history. While their perspective is interesting, it is also wrong. Today, we thought we would take a look at how some of today’s most controversial technologies are working to improve society.
Automation Concepts & Technologies Blog
Social media has turned out to be a culture-defining technology. The massive amounts of people that use the services each week, and the large amount of time people spend on these platforms, makes them important resources for the lion’s share of businesses. The fact that the average user spends around two hours and 24 minutes per day perusing their social media gives businesses opportunities that weren’t available to them only a few short years ago. Today, we thought we would give you a look at how different sizes of SMBs utilize this technology.
The United States of America is well into its 2020 election season. Social media platforms, and other online services, are taking notice. Given the misuse of social media and other platforms in past contests, there is little wonder that there is some very real pressure on these platforms to establish policy and security measures to prevent these behaviors this time around.
Here, we’ll take a neutral look at the situation, and explain the initiatives that online platforms are now enacting.
For many, Facebook is a huge part of daily life, whether you want to think of it that way or not. There are more than two billion active users. That means if you pluck any 4 random human beings from anywhere in the world, at least one of them likely logged into Facebook today.
It’s important to know that you still have control over your information, so in today’s blog we’re going to talk about a few ways you can take control over your online identity on the world’s largest social network.
Social media is a great tool that your business can use to communicate with clients and prospective customers, but in an age where you can expect your employees to have their own accounts, it can be devastating to overlook the security issues associated with it. Today, we’ll examine how you can protect your organization from its employees’ social media use.
In many ways, social media is the defining characteristic of the information age. It has transformed the way people communicate, market their products and services, and it has brought a litany of issues into the public consciousness. On the other side of the coin, social media currently costs many business billions of dollars a year in lost productivity. Let’s take a look at the pros and cons of social media, and how your business can put yourself in a net-positive position regarding the technology.
Building a social media strategy can be somewhat troublesome for the modern business. Not only do you not know how it can affect your organization, you also know that your competitors are likely using it. To this end, we’ll go over how your organization’s social media practices can influence success.
The most popular social media platforms generally have different uses in the business world. These include Facebook, Twitter, LinkedIn, YouTube, and even some other emerging technologies like Snapchat and Instagram. If your organization learns to take advantage of these platforms, it can reap considerable benefits, but only if the risks are navigated effectively.
The social aspect of social media is the biggest reason your organization can make an impact with these platforms. When your organization has online accounts on social media platforms, you’re earning almost free exposure for your business. Prospective clients can see what your business does at a glance, more so than with a website in some ways. Individuals can share your page with others who might find it interesting. On the other hand, if more people are seeing your organization online, your competitors can catch a glimpse of what you’re doing to earn your share of the market, which can give them ideas to usurp your spot at the top.
Even with these benefits, your organization faces significant risk from social media networks. Most of these issues stem from network security and user productivity, both of which can harm your business’s success.
- Network Security: Social media networks might create more of a web presence for your organization, but this is a double-edged sword that cuts both ways. More hacking attacks can target your organization, and the passwords or usernames could be potentially stolen during data breaches. Phishing attacks could come through messaging apps as well. The best way to stay safe is to keep your users focused on social media best practices, and to remind them that they shouldn’t be posting about your workplace or practices on their own personal pages.
- User Productivity: Your employees might find the draw of social media to be too tempting--particularly during work hours, as quality of work can suffer or distract others. Your employees might find that Netflix is more fun than their current responsibilities, or that they simply can’t keep themselves from trash-talking your organization online in full view of the public. There are ways to keep your employees from accessing social media on your workplace workstations, but doing so can create a troublesome conflict. Therefore, you should have measures put into place that don’t lead you to ruin one good thing for every employee because of a few bad apples.
A content filtering solution from Automation Concepts & Technologies can help you maintain productivity while still allowing your employees to browse social media in a fashion. You can block access to time-wasting and dangerous websites, among these social media, on a per-user basis, allowing you to segment “punishment” to only the truly unproductive employees. To learn more about content filtering, reach out to us at (508) 622-5100.
Have you ever gotten Facebook requests from strange people who you don’t know? While it might be tempting to give them the benefit of the doubt--after all, maybe they know a friend of yours--it’s best to keep strangers off of your page when you can. In order to give your page, the flexibility to accept friend requests from people you may know, and protect it from strangers, you can implement a “follow” feature, and limit who can send you friend requests.
One thing that both fishing and phishing have in common is the use of lures. With the right lure, the chance of successfully catching the target improves. When it comes to the digital lures seen in phishing scams, research shows that social media is the most effective.
Social media may be a great way to connect with other professionals and communicate with your friends, but it can be dangerous if you have poor posting habits. Before you share something, think twice about whether it contains any sensitive information that could be risky to yourself and your business.
October is Cyber Security month. We want to bring attention to this very important issue affecting every person and organization connected to the Internet. When discussing cyber security, we often talk about computer viruses and malware, but these threats are only part of the cyber security equation. It’s just as important that you, your staff, and even your family, are mindful to not overshare information online that can compromise your organization’s security and personal identities.
Despite the fact that 255 million people use Twitter, some businesses want nothing to do with it. They see it as little more than a waste of time. However, these anti-Twitter activists fail to realize that the social media outlet has an unmistakably large influence in the marketing industry. Unlike Facebook, Twitter gives you the opportunity to customize your audience to suit the precise needs of your business, and the best part of this is that it’s completely free.
When a dining establishment goes out of business, it usually doesn’t make the news. After all, running a restaurant is a risky endeavor. However, for one Washington D.C. eatery, it’s blaming its failure a Google Places mishap, which makes you think twice about how important it is for your business to have its online information properly displayed.
It's the nature of technology to take a while for the market to fully appreciate it. After it's released, there's an implementation phase where the benefits are weighed against the risks. This phase is usually a slow one, but if the technology is good, then its acceptance will be widespread and businesses will have to give excuses on why they're not using it.
Data security should be a top priority for every business. Having good security means identifying risks. Surprisingly, some of the biggest data risks come from within. If employees aren't following your organization's data management policies, then they're your biggest threats.
Today, almost everybody has an Internet-connected camera in their pocket. A crazy amount of photos are posted online. In fact, Facebook alone claims to have over 250 billion photos, with 350 million user images posted every day. All of these pictures are fun, but how do you ensure that only the people you want to see your photos are seeing them?
2014 has been a year of technological advancement, but with any kind of advances such as these, there will always be those who want to steal the work of others. According to the Identity Theft Resource Center and , as of March this year, there have been 204 instances of data breaches this year alone. These affected companies are perfect examples of why web protection is important. Automation Concepts & Technologies can provide you with this protection and peace of mind. Here are a few of the more unbelievable breaches, most of which could have been easily avoided.
Whenever you hire a new employee, you essentially incorporate their social network into the networking reach of your business. With this reality in mind (along with the measurable influence of an employee's use of social media) you have to ask yourself, "Is a connected employee more valuable than a non-connected employee?"
Social media isn't just some fad used by teenagers and twenty-somethings. It's not only a place to share pictures of your favorite dish, your status about your spouse, or where you can get the best deal on the latest war video game. Social media is a virtual powerhouse in the business world as well, and as it continues to grow, you must find a way to harness its potential and utilize it to give your organization an advantage. Where should you begin on your journey to social media proficiency? The answer is easy: Facebook.